There is a considerable hype around Big Data Strategy among consultants, IT leaders and executives. Some of them are genuine, as the ability of the platform to unleash the opportunities beneath unstructured data, is well understood and strategised. There are, as anywhere else, quite a few to cash-in on the trend and use it a as jargon in their tools box to sound current and trendy. There are those bring it on board not to be left behind in their career advancement and in their profile visibility.
To harvest excellent return in terms of growing business strategically, Big data should precede a good and reliable a framework of classical statistical tools and techniques. To vision Big data just as another ETL platform is underestimating its power, relevance and its strategic fit.